Branding – Why Is It Important For Your Business

Before talking about the importance of branding in your business, let us discuss:


What is branding?


Branding actually goes beyond a brand name and logo. The first thing comes in mind when you talk about a brand is the overall customer experience including name, logo, website, design, social media interactions, and customer support. To simplify, branding means conveying a strong and clear message of the company or brand to the target audience.


In this competitive marketplace, it is crucial to stand out from the competitors. Branding helps in creating an idea about your products and services, and what makes you stand out from your competitors. Brand building helps your business to create value and brand identity among the targeted customers.


Branding helps the customers to choose your business over the competitors. It is not limited to your business logo, it’s an amalgamation of your brand name, vision, mission, voice, website, and delivery of your products.


Here are some of the advantages of branding.


1) Differentiate the business from competitors


If you want your business to be noticed, it is necessary to showcase the uniqueness of your brand from competitors. Effective branding helps you to differentiate your business from similar businesses in the industry. It conveys a clear message on why they have to choose you over others.


2) Brings credibility


Branding gives a complete idea about your brand as it will help in showcasing your expertise in your industry. The targeted customers will recognize your brand easily from the ocean of similar brands. Once they recognize the brand, they will begin trusting you. When you start offering quality products or services, they will become loyal customers. It is mandatory to provide high-quality products/services that are beyond customer expectations to build credibility for your business.


Imaga courtesy: Flickr
Image courtesy: Flickr

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6 Content Types Used For Audience Engagement

Today, people depend more on the internet to search for information than any other sources like TV, Radio or Newspaper. They are using search engines to extract information needed. Content marketing is not all about advertising; it offers information to convince potential customers to purchase a product.


It is proven that content marketing helped brands to generate leads and sales, and increase customer engagement. Content marketing is not limited to expand the reach of your business; it offers the customers to enjoy a great experience with the brand. Customer’s success is accomplished by giving information about the brand that helps to achieve desired results by using the product or service.


What is content marketing?


Content marketing helps to build a strong relationship with the existing as well as new customers. Content is used in anything ranges from videos, podcasts, blog posts, infographics, pictures, website content, white papers, press releases, SEO, pay-per-click, and inbound marketing. So, content marketing includes any content type used purposefully to share information and engage the audience.


Here are the 7 types of content that help you to engage with the targeted audience.


  1. Blogs

Every one of you already know what a blog post is. You know that blogs bring traffic to your website. Publishing blogs on your website is a great way to reach the target audience. It helps the business to improve search engine rankings through SEO and drive organic traffic to the site. Posting blogs enable you to reduce the marketing budget as it is an affordable way to market your business.


Blog posts are the indispensable part of a content marketing strategy. Blogs help to convey the brand’s message to the audience in a simple language. While writing a blog post, it is necessary to have an understanding of your target audience. Knowing the target audience helps you to write blog posts that generate interest in them.


Informative, authentic and original blogs will help to increase traffic and conversions through your site.


  1. Infographics

Infographics educate your visitors about the business through visuals and text. This content format is recommended to show statistics and comparison as it helps to convey the message easily. The text content used in infographics will be to the point and it goes well with visuals. Hence, it is easy for visitors to have a better understanding.


The infographics are favored by the audience because it takes less time to browse through the content than a textual article. This content format is getting more social media shares than other content formats. It is a great way to get some high-quality backlinks for your website.

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5 Content Marketing Strategies to Expand Your Business

Till recent years, online content is limited to website content and blog posts that share information about a company or brand. Offline content marketing includes brochures, flyers, pamphlets, etc.  It was used only to share information about a business.


Now, you will find different types of content that help in marketing a business. Content is used in various marketing channels to enhance the reach of a business. It is creating an impact on the audience that allows businesses to expand their horizons. Hence, creating content strategies and long-term content plans are necessary to grow the presence of a business.


Do you need a content marketing plan?


Yes, of course. Content marketing is not successful without having a plan or strategy. Maybe you have created the most interesting content for your brand, but it is not useful until it reaches the right audience. Whatever content you have created, it has to reach the targeted audience to expand your business.


According to market studies, a brand that follows a content marketing plan experienced success in creating a brand identity.


What is a content marketing plan?


A content marketing plan is a strategy that helps your brand to optimize and distribute content among the target audience. It also helps to demonstrate the expertise you offer to the industry. The success of the content marketing depends on the strategy you have developed. You should employ a creative content plan to receive traffic to your business website.


Traffic brings you leads and conversions. A content marketing plan will bring new customers, retain existing customers, ensure to use regular and consistent content, and encourage to have backup content.


Here are the content marketing strategies that help you to expand your business.


  1. Know the target audience


For creating a successful content plan, you need to define the target audience. The target audience should be the people who have the purchasing power for your product. Researching and understanding the target audience is critical if you are stepping into your industry as a new business.


You have to understand the demographics, interests, education level, age, activity on social media, time of activity, and gender of your audience. You should research and identify the diversity of audience you have. Checking out the social media comments and likes, forum posts, and other discussion forums help you to know more about your targeted customers.


Design the content based on their interests and to educate them what your brand is all about. The content should answer all their questions related to your industry. Content developed relevant to your audience helps your brand to build a connection with them.


For example, a simple survey conducted by Airbnb on Twitter helped them in getting a significant amount of engagement from the followers.



  1. Define the content marketing goal


What is your purpose of developing a content plan?


Why do you need a goal? You should develop content for the sake of doing it. You should have a definite goal to achieve through the content.


When you take baby steps to create a new content plan, you should know the goal of the marketing efforts. If you want your efforts to pay off, you should be sure about the goal that has to be achieved.


You may have to achieve multiple goals. However, you have to define each of them and prioritize them to measure the success of the campaign.


Are you looking to build brand awareness? Do you have to retain existing customers? Is it all about purchasing of the product? Do you want to convert visitors into buyers? You should have answers to these questions to identify your goal. Once you have realized your goal and outcome, it is easy to achieve.


Measurable and achievable goals encourage you to work hard and conquer them.


For example, if you want to increase the number of visits to your blog posts or website content, you should develop content that creates interest in the visitors. This enables you to drive visitors to the website or blog post such as social media posts.


  1. Identify the content type


After researching on the audience interests, you may have an idea of the kind of content liked by the audience. What are they likely to read? What kind of content make them interact?


It is a trial and error experiment. You have to post different types of content to analyze which content works and which is not.


Some of the content types include blog posts, articles, infographics, podcasts, ebooks, videos, email newsletters, social media posts, white papers, etc. All these content have their role to play in the content strategy. You have to use them wisely.


However, the content should explain a brand story to make it interesting. Create a brand identity in your content so that the reader can feel the authenticity and your involvement in the business. Use a creative and exciting title for the content that pulls the attention of the prospects.


Decide the tone and style of your content that is appealing to the readers. Publish the content on the right marketing channel so that it reaches the right audience.


  1. Write discoverable content


Writing content that reaches the right audience is critical for the success of content marketing.


How do you make it discoverable?


Find relevant keywords of your industry and create content by incorporating those keywords. After understanding the target audience, you can easily find which keywords are they used to search a product or service in your industry. Create a list of such keywords and variations of those keywords.


If you are an expert in your industry, then you can find relevant keywords easily. Optimizing keywords into the content helps you to drive more and more traffic to your website or blog. SEO is one of the proven strategies to get high ranking in search engines.


When a potential customer enters the keywords in search engines, your content will be displayed on search engine pages. When your content is displayed on search engine pages, it is more likely discovered by the potential customers.


Share the content link on social media networks to get more visibility. You can also share the content with other websites or influencers so that they will share it with their audience. This helps you to expand the customer base for your business.


  1. Update regularly and measure the results


Updating content on a regular basis for retaining the existing readers and luring new readers. Periodical update of blog posts or articles helps your brand to retain the readers.


Conduct an audit for your published content to know whether they are successful or not. Content review helps you to improvise the content strategy to bring more traffic. Enhance the quality of the content if you have published low-quality content.


Analyzing the results of published content should be a part of your content plan. Most businesses are not tracking the outcome of the content. Tracking the results is a must to make your content marketing effective and result-oriented. Use Google analytics and analytical tools of social media to evaluate the success of your content.


The insights displayed by these analytical tools support you to ensure success and enjoy ROI.


Final thoughts


Content marketing is becoming more influential and successful to create brand identity than other traditional marketing tools. It is cheaper than other forms of marketing, yet it brings value to the business.


Now, you know the different ways to create a content marketing plan. It is your job to plan and implement it in the right manner. With a proper editorial calendar for your content plan, you can create a brand identity among the prospective customers.


Content marketing plan varies from one brand to another based on their industries. There are no set rules to create a content plan. When you start implementing it, you will come to know the strategies that do not work for your business. However, it is essential to have a definite marketing goal and a content plan that guide you to success.

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Digital Marketing: Understand False Promises

Today, the internet is ruling the world with its strong presence. Half of the world’s population is using the internet and they are considered active users. Even though people are benefited by the use of the internet, people are scammed by falling prey of wrong digital marketing. Digital marketing is a process in which a product or service is advertised and people spend the majority of their time in branding the business with the help of internet marketing. In contrary, people are susceptible to digital marketing scams and these scams rob their mental peace. These scams are like a trap that offers best and fast results but without legitimacy.


Fake! Fake! Fake!


Businesses are faking everything including likes, comments, followers, testimonials, etc.  What are the fake offers you are going to get in the name of digital marketing? Here are some examples:


  • Likes and followers for your business page on Instagram, Facebook and Twitter, but beware, you are not going to get page engagement as you think.
  • Comments for the blogs, once again paid.
  • Promises of bringing your business on the first page of search engines.


People who promise such easy ways of internet marketing are scammers. If you are getting such kind of response quickly, they are not genuine. Majority of likes and followers are from fake social media accounts without any activity. If you are not getting genuine page engagement from the users, then it is not possible to bring traffic to your website on a daily basis. If the traffic is not consistent, then you are not going to get real customers. You can better use this money on Facebook and Google ads which is likely to be a better decision.


First page ranking on search engines


First page ranking on search engines within 1-2 months!!

Even though scammers can tell whatever they can, the real SEO says that things will work on its own pace. First page ranking on search engines is possible if you use the least searched keywords or absurd keywords. Even if your website is ranked first in the initial three months, there is a possibility of a sudden fall in the ranking. Never believe in these kinds of digital marketing scams that can compromise the credibility of your business.


Google certificate for digital marketing expertise


Of course, Google certification is a real thing. However, there are elements of doubts on people who possess it. The Google exams taken online should be finished within a time limit where a timer will be ticking throughout the exam. It is obvious that Google does not have a monitoring system to know the real person who is appearing the exam. If you’re tricky enough, you can hire a digital marketing expert to get it done.


How can you judge?


Never invest on a Google certified marketer until he/she demonstrate their digital marketing expertise.


Role of Content Marketing in Your Business



Content marketing is an inevitable part of every successful digital marketing campaign.  It helps in branding your business among the target audience by giving the right information to them. The content created should have an impact on the audience to encourage the purchasing process. In this competitive world, businesses should maintain a solid online presence. This is possible by developing valuable, original, and relevant content that gives a leverage to the business in your industry.  To give a better understanding, here are the benefits of content marketing to grow your business:


Branding of the business


People are looking for trusted brands. Trust can be established through your content marketing efforts as it shows that you have dedicated your time to solve customer problems. This is possible by sharing valuable and informative content on your website as it reaches the potential customers who later turn into buyers. Engaging content helps you to establish the authority as a thought leader in your industry.


Increase business visibility


Since the internet is loaded with lots of content, it is difficult for the customers to find your business.  If done effectively, content marketing helps to increase the traffic to the business website. Get consistent and quality traffic, and inbound links by updating the website with high-quality content. It allows to optimize the right content and enhance your online presence in the target market.


Return of investment


Content marketing helps your business to get sales leads that are the heart and soul of the business. It is cheaper than traditional marketing methods such as advertising. Of course, it involves a great effort to create authentic and quality content, yet it is cheaper and effective than displaying online ads. In order to achieve a positive ROI from the content, you need to analyze the data and understand the target audience.


Content marketing is one of the best marketing methodologies to market your business, no matter whether it is a small business or large corporations. Even if your business website is attractive or fascinating, the way you use to get the attention of the target market does matters. Here, content marketing plays an important role in building the business presence both online/offline. Paid marketing cannot replace the success of content marketing in the long run.