Yes, it is. Content marketing is a buzz word used regularly in the digital marketing world. Why is it so important in digital marketing? Success of a business is always associated with connections and loyal customers. Content marketing helps you to connect with the target audience at any time and from anywhere in the world.
It allows the target audience to understand your business and services or products offered. It is one of the best marketing strategies for businesses, regardless of the business size. As you know, internet is populated with enormous amount of content. Hence, it is not easy to draw the attention of targeted customers. To bring the attention of potential clients, you need to provide high-quality and informative content on your business on a regular basis.
Here are the reasons:
- Content marketing vs. Paid marketing
Most businesses think that content marketing doesn’t bring instant results. Yes, they’re right. However, paid marketing does bring traffic easily to a business website. You may be wondering, then, why content marketing. When you start thinking of paid marketing, you’ll consider PPC campaigns and paid campaigns in social media.
Do you know? Content marketing can match the outcome of paid marketing strategies. When you use ad campaigns to bring visitors to your website, it is not necessary that all visitors are ready to buy your product. However, these visitors may be searching for more information about your business or products. Blog posts help the visitors to receive answers for the questions they have in mind on your products/services.
Content marketing is an inexpensive way of marketing in comparison with paid marketing.
- Increased web traffic
If you’ve a website, you know the importance of keywords. You know that keywords help you to boost the search engine rankings. By having a blog, you can incorporate relevant keywords into the content to improve the search engine rankings. SEO content helps to boost search rankings organically. Social media posts also help to bring more visitors to your website.
- Customer conversions
If done effectively, content marketing brings recurring visitors. When the visitors like your content, they are more likely to visit frequently and stay for a longer time on your website. Recurring visitors result in customer retention and conversions. Interesting and captivating content boosts website traffic, high search engine rankings, and sharing of content on social media sites. Sharable content makes your business popular as people start talking about the topic shared. Developing creative and relevant content attracts the attention of new customers and brings the existing customers to your website.
- Brand Awareness
If you would like to popularise your brand, then you’ve to publish the content at various locations. Content marketing helps your brand to get exposed to more people. When you publish fresh and original content frequently, you’re always get connected with your potential customers on a regular basis. It allows you to develop brand familiarity and build trust among the customers.
Image Courtesy: Flickr