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Business Blogging- How Is It Going to Help Your Business

 

Most of you have heard about blogs. Blogs are essentially used for marketing a product/business unless it is a personal blog. Personal blogs and business blogs are entirely different. Personal blogs are written by a writer about his/her personal experiences in an interesting manner.

 

Then, what is business blogging?

 

Business blogging is nothing but to write blogs on behalf of your business. Today’s technological advancements force your business to build an online presence. Hence, consistent blogging is an effective way to connect with your target audience. Blogs are used as a marketing tactic to lure website visitors. A business blog should share information about your business, which helps your prospective buyers to understand more about your products or services.

 

Drive traffic to your website

 

How?

 

Most businesses are looking for a quick solution. Quick solutions such as social media ads and Google AdWords do bring traffic to your website. However, this traffic is not going to stay back forever. Once the money in your account is used, you have to replenish it again and again. This is not going to be easy for a business with limited funds.

 

So, what is the demand of search engines?

 

Updating website pages on a regular interval allow your website to get indexed by search engines.

 

Is it possible to update each page of your website on a regular basis? Obviously, not possible.

 

You cannot keep on updating your ‘Home’ page, ‘About us’ page, ‘services’ page, etc., consistently. Hence, blogging is one of the best methods to update your website regularly. When you post a blog on your website, your blog post is indexed by search engines. When your content is indexed by search engines, it shows that you have an active website. Indexing of your blog post helps you to get traffic to your website. When you post blogs on a regular basis, you’ll get more visitors who may become your potential customers.

 

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How SEO Content writing Improve the Value of Your Business?

 

Several businesses are becoming successful by implementing proper marketing strategies. These market strategies are helpful in getting more and more business orders. This is all about retail marketing that we have been seeing for decades. Online marketing is creating its prominence in this technological world due to the wide popularity of the internet and its increasing users. SEO content writing is a marketing strategy that allows the business owners to market their products even while doing online business. It helps you to flourish in the business without disturbing the daily online/offline business activities.

 

Less expensive, but effective

 

When compared to the retail business promotions and other types of marketing strategies, writing content is less expensive, and the results are truly admirable as it brings great traffic to your online business. If you know the complete details of the product that you are planning to advertise through your online portal/website, then you should identify your customers’ needs and how they go around the internet searching for products. Knowing the exact phrases to write about the product or services is what makes the job of SEO content writing easy.

 

Appropriate use of keywords

 

Once you have identified the search phrase that is used by the customers to identify your products, then you can start building your content around the search phrase. By using the same phrase again and again in the article, your article looks just like a bundle of words without out any sense or meaning. By providing the technical specifications or uses of your product to a content writer, you will receive the best content possible. He/she understands the requirements and apply the process of promoting the product in simple words, but effective words as per your specifications.

SEO content writing

 

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Online Marketing and Misconceptions

 

Most people think that internet is an easy way to get lot of money. The fact is that online marketing is just like any other marketing campaign, which requires lots of hard work. Before you taste success as an internet marketer, you tend to make mistakes and fails in your efforts. With lots of effort and concentration, you can succeed in the world of digital marketing. Some of the misconceptions about internet marketing are:

 

Difficult to achieve the tasks: Ask questions to yourself. What kind of unique business can you start? What kind of knowledge do you have? These questions have to be answered and such questions make you understand your abilities, and thereby you can stand out of the crowd.

 

Not my cup of tea: This is also untrue. If your mind is free of uncertainty, then your first step to success is reached. You should give your time to understand this profession, but it is not as hard as you think. You are the competitor of yourself. Self-confidence is important for this profession.

 

Internet marketing can be done by anyone: You are completely wrong if you are thinking like this. Discipline and interest in learning new things are important in a profession like this. A lot of hard work with an open mind is required to make it a success. Willingness to use new ideas and serious involvement in achieving tasks is also a must.

 

You can’t make money through the internet: First tip applies here also. Only hard work and consistency in your efforts make you successful. You have to have a mind to accept failures as well as to learn from experience. Apply your knowledge gained from your failures and then money will follow. Never give up on failures because you’ll find people who make money even after going through failures.

 

Becomes rich easily: Online marketing requires hard work and it is not an easy way to become rich. To enjoy success, you have to dedicate time and energy to learn. Of course, failures also come in your way. The success of online marketing wholly depends upon you because only hard work pays off. You will make money along with a lot of other gains such as knowledge in digital marketing. Attaining knowledge will make you a different individual.

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            Image Source: Flickr

 

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Use Free Website Promotion Strategies to Attract Traffic

 

As you know, nothing comes free of cost. If you’re not spending money, then you’ve to spend your valuable time to promote your website. There are several ways to promote your website online. You can receive huge website traffic even at the beginning stage of your website by using free web promotional strategies.  Effective web promotion strategies increase traffic to your website, which helps you to get target customers. Webmasters can increase the number of visitors to a website by using different methods of internet marketing strategies.

 

Online Directories

An effective and easiest method of free web promotion is to add your website to some of the popular online directories. Adding your website to online directories helps you in marketing your website. Begin the web promotion with this simple step and rest will happen effortlessly. Prepare the website and arrange website content to get a higher chance of acceptance in an article directory of your choice. Submit articles to these directories and get noticed by visitors. Follow their guidelines to publish an article with a link to your website. The content of the website should match the service provided by you.

 

Search Engine Optimisation

You have to optimise your content with specific keywords or keyword phrases related to your service. The keywords should be selected according to the volume of search in the search engine. Keyword tools help you to find relevant keywords for your targeted market. Search engine optimization brings traffic to your website without much effort. Remember to use long-tailed keywords as it is helpful for businesses to rank in organic searches. Use keywords with low competition, but frequently searched by potential customers to create compelling blogs on your website. White hat SEO is one of the best options to enjoy organic traffic and high search engine rankings.

 

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SEO or PPC: Which is the Right Marketing Strategy?

Nowadays, most people try to find your business website first than approaching you directly. In this competitive digital world, it is not easy to stand out from your competitors. When you need to boost the website traffic, you’ve to depend on online marketing options. SEO (search engine optimisation) and PPC (pay-per-click) are the two major marketing strategies used by businesses today to attract traffic. It is not easy to choose from the two strategies or to decide which one is suitable for you.

 

Which of these should be your choice? As both SEO and PPC are effective in driving traffic, you may be in a dilemma to choose one. You can select any of these or both based on your time, budget, and requirements.  If you’re not interested in spending money, SEO is the best choice. If you’re eager to get fast results and have enough money to pay, then PPC is suitable for your business. You can use both strategies if you’re willing to invest a limited amount of money.

 

To decide on which kind of internet marketing strategy is good for you, you have to understand the basics of both strategies. You have to know the advantages and disadvantages of both in order to select one. Both SEO and PPC are different from each other in their purpose and you have to pick one that better suits to your business.

Search Engine Optimization

 

Search engine optimization industry is growing because people are trying to implement new and unique ways to get traffic to their website. Your site ranking in a search engine is affected by a lot of factors such as Page Rank, link popularity, and so forth. SEO consider all these factors and change it accordingly so that you can get better rankings in search engines. Whenever a visitor search for keywords, only a well-marketed and optimized website can get listed on top of the search engine page.

 

Cost-effective: One of the major benefits of SEO marketing is that you don’t have to spend money for clicking on your link. Website traffic received through SEO is completely free.

 

Visibility: When potential customers search for targeted keywords, your site link appear before them. The visibility of your site in search engines helps your business to gain a brand image.

 

Credibility: Organic search results of your business helps you to gain the trust of visitors. It also increases the credibility of the business. Organic results also allow you to enjoy improved ROI (Return of Investment).

 

Long-term: Unlike PPC, organic traffic is not going to vanish in the air once you stop pouring money. Your business will generate comparatively more clicks (CTR) than paid marketing.

 

The major disadvantage of SEO is that the search engine algorithms change unexpectedly. When the algorithm changes, your site may lose rankings overnight.

 

Pay-per-Click

 

How PPC differ from SEO? Is paid marketing good for your business?

 

Pay-per-click is an advertisement given by you on a search engine that charges you when a potential visitor clicks on your ad each time. The advertiser who has the highest bids on per click will come first on the list and such listings are called PPC listings. Google AdWords, Facebook advertising, and Bing ads are the popular pay-per-click advertising platforms.

 

Faster results: The rankings, results, and traffic of PPC can be predicted and is faster than search engine optimization. PPC is the most popular way of advertising while considering the low cost than other advertising strategies. Once you got the approval of your PPC campaign, from that moment onwards you’ll find visitors pouring in. Instantaneous traffic can be enjoyed through this advertising.

 

Less time and energy: You can secure high page ranking in search engines through PPC without any hard work, but hard work is required in SEO such as posting links, content creation, finding link partners, etc. PPC also has the advantage that your listing can be seen on the search engine whenever you like, unlike SEO.  Nowadays, the market is becoming competitive and the popularity of PPC is growing.

 

Budget: You can decide on your budget. You’ll receive traffic depending on the money you’re spending.

 

The major disadvantage of this strategy is that even though it costs you less than other advertising methods, you should spend money based on the traffic requirements. You should spend more money for more traffic to your site. A layman cannot invest much as every click results in losing money. A higher budget provides you with more people for bidding as seen in auctions. The cost also depends on the geographical areas targeted by your business.

 

Final Thoughts

The main advantage of SEO is that it does not work on cost-per-click. Unpredictable traffic and need of hard work are the major disadvantages of SEO. You’ve to wait patiently to get desired results through search engine optimization. Search engines change algorithms constantly and this makes you to work hard to adapt the changes. Search engines do not list novel sites immediately, so SEO works slower than PPC.

 

Now, you got an idea. Anyhow, it is based on the money you can spend, time you have, and ROI. The effectiveness of the site can also be tested using PPC.  PPC is the best marketing strategy for short-term results and SEO can be used for long-term results.

 

 

 

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