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Use Free Website Promotion Strategies to Attract Traffic

 

As you know, nothing comes free of cost. If you’re not spending money, then you’ve to spend your valuable time to promote your website. There are several ways to promote your website online. You can receive huge website traffic even at the beginning stage of your website by using free web promotional strategies.  Effective web promotion strategies increase traffic to your website, which helps you to get target customers. Webmasters can increase the number of visitors to a website by using different methods of internet marketing strategies.

 

Online Directories

An effective and easiest method of free web promotion is to add your website to some of the popular online directories. Adding your website to online directories helps you in marketing your website. Begin the web promotion with this simple step and rest will happen effortlessly. Prepare the website and arrange website content to get a higher chance of acceptance in an article directory of your choice. Submit articles to these directories and get noticed by visitors. Follow their guidelines to publish an article with a link to your website. The content of the website should match the service provided by you.

 

Search Engine Optimisation

You have to optimise your content with specific keywords or keyword phrases related to your service. The keywords should be selected according to the volume of search in the search engine. Keyword tools help you to find relevant keywords for your targeted market. Search engine optimization brings traffic to your website without much effort. Remember to use long-tailed keywords as it is helpful for businesses to rank in organic searches. Use keywords with low competition, but frequently searched by potential customers to create compelling blogs on your website. White hat SEO is one of the best options to enjoy organic traffic and high search engine rankings.

 

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SEO or PPC: Which is the Right Marketing Strategy?

Nowadays, most people try to find your business website first than approaching you directly. In this competitive digital world, it is not easy to stand out from your competitors. When you need to boost the website traffic, you’ve to depend on online marketing options. SEO (search engine optimisation) and PPC (pay-per-click) are the two major marketing strategies used by businesses today to attract traffic. It is not easy to choose from the two strategies or to decide which one is suitable for you.

 

Which of these should be your choice? As both SEO and PPC are effective in driving traffic, you may be in a dilemma to choose one. You can select any of these or both based on your time, budget, and requirements.  If you’re not interested in spending money, SEO is the best choice. If you’re eager to get fast results and have enough money to pay, then PPC is suitable for your business. You can use both strategies if you’re willing to invest a limited amount of money.

 

To decide on which kind of internet marketing strategy is good for you, you have to understand the basics of both strategies. You have to know the advantages and disadvantages of both in order to select one. Both SEO and PPC are different from each other in their purpose and you have to pick one that better suits to your business.

Search Engine Optimization

 

Search engine optimization industry is growing because people are trying to implement new and unique ways to get traffic to their website. Your site ranking in a search engine is affected by a lot of factors such as Page Rank, link popularity, and so forth. SEO consider all these factors and change it accordingly so that you can get better rankings in search engines. Whenever a visitor search for keywords, only a well-marketed and optimized website can get listed on top of the search engine page.

 

Cost-effective: One of the major benefits of SEO marketing is that you don’t have to spend money for clicking on your link. Website traffic received through SEO is completely free.

 

Visibility: When potential customers search for targeted keywords, your site link appear before them. The visibility of your site in search engines helps your business to gain a brand image.

 

Credibility: Organic search results of your business helps you to gain the trust of visitors. It also increases the credibility of the business. Organic results also allow you to enjoy improved ROI (Return of Investment).

 

Long-term: Unlike PPC, organic traffic is not going to vanish in the air once you stop pouring money. Your business will generate comparatively more clicks (CTR) than paid marketing.

 

The major disadvantage of SEO is that the search engine algorithms change unexpectedly. When the algorithm changes, your site may lose rankings overnight.

 

Pay-per-Click

 

How PPC differ from SEO? Is paid marketing good for your business?

 

Pay-per-click is an advertisement given by you on a search engine that charges you when a potential visitor clicks on your ad each time. The advertiser who has the highest bids on per click will come first on the list and such listings are called PPC listings. Google AdWords, Facebook advertising, and Bing ads are the popular pay-per-click advertising platforms.

 

Faster results: The rankings, results, and traffic of PPC can be predicted and is faster than search engine optimization. PPC is the most popular way of advertising while considering the low cost than other advertising strategies. Once you got the approval of your PPC campaign, from that moment onwards you’ll find visitors pouring in. Instantaneous traffic can be enjoyed through this advertising.

 

Less time and energy: You can secure high page ranking in search engines through PPC without any hard work, but hard work is required in SEO such as posting links, content creation, finding link partners, etc. PPC also has the advantage that your listing can be seen on the search engine whenever you like, unlike SEO.  Nowadays, the market is becoming competitive and the popularity of PPC is growing.

 

Budget: You can decide on your budget. You’ll receive traffic depending on the money you’re spending.

 

The major disadvantage of this strategy is that even though it costs you less than other advertising methods, you should spend money based on the traffic requirements. You should spend more money for more traffic to your site. A layman cannot invest much as every click results in losing money. A higher budget provides you with more people for bidding as seen in auctions. The cost also depends on the geographical areas targeted by your business.

 

Final Thoughts

The main advantage of SEO is that it does not work on cost-per-click. Unpredictable traffic and need of hard work are the major disadvantages of SEO. You’ve to wait patiently to get desired results through search engine optimization. Search engines change algorithms constantly and this makes you to work hard to adapt the changes. Search engines do not list novel sites immediately, so SEO works slower than PPC.

 

Now, you got an idea. Anyhow, it is based on the money you can spend, time you have, and ROI. The effectiveness of the site can also be tested using PPC.  PPC is the best marketing strategy for short-term results and SEO can be used for long-term results.

 

 

 

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Is It Worth Investing on Content Marketing?

Yes, it is. Content marketing is a buzz word used regularly in the digital marketing world. Why is it so important in digital marketing? Success of a business is always associated with connections and loyal customers. Content marketing helps you to connect with the target audience at any time and from anywhere in the world.

 

It allows the target audience to understand your business and services or products offered. It is one of the best marketing strategies for businesses, regardless of the business size. As you know, internet is populated with enormous amount of content. Hence, it is not easy to draw the attention of targeted customers. To bring the attention of potential clients, you need to provide high-quality and informative content on your business on a regular basis.

Here are the reasons:

  1. Content marketing vs. Paid marketing

Most businesses think that content marketing doesn’t bring instant results. Yes, they’re right. However, paid marketing does bring traffic easily to a business website. You may be wondering, then, why content marketing. When you start thinking of paid marketing, you’ll consider PPC campaigns and paid campaigns in social media.

Do you know? Content marketing can match the outcome of paid marketing strategies. When you use ad campaigns to bring visitors to your website, it is not necessary that all visitors are ready to buy your product. However, these visitors may be searching for more information about your business or products. Blog posts help the visitors to receive answers for the questions they have in mind on your products/services.

Content marketing is an inexpensive way of marketing in comparison with paid marketing.

  1. Increased web traffic

If you’ve a website, you know the importance of keywords. You know that keywords help you to boost the search engine rankings. By having a blog, you can incorporate relevant keywords into the content to improve the search engine rankings. SEO content helps to boost search rankings organically. Social media posts also help to bring more visitors to your website.

  1. Customer conversions

If done effectively, content marketing brings recurring visitors. When the visitors like your content, they are more likely to visit frequently and stay for a longer time on your website. Recurring visitors result in customer retention and conversions. Interesting and captivating content boosts website traffic, high search engine rankings, and sharing of content on social media sites. Sharable content makes your business popular as people start talking about the topic shared. Developing creative and relevant content attracts the attention of new customers and brings the existing customers to your website.

  1. Brand Awareness

If you would like to popularise your brand, then you’ve to publish the content at various locations. Content marketing helps your brand to get exposed to more people. When you publish fresh and original content frequently, you’re always get connected with your potential customers on a regular basis. It allows you to develop brand familiarity and build trust among the customers.

 

Image Courtesy: Flickr

 

 

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Why Content Marketing

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Benefits of Hiring a Content Writing Service

Benefits of hiring a content writing service

                                                       Image Courtesy: Flickr

Do you own a business website? Businesses can prosper only by reaching target customers. How can you turn your website visitors into possible customers? You can achieve the task by sharing authentic information about your business and its benefits to the visitors. How is it possible? Of course, it is possible through original and informative content about your business.

Before knowing the benefits of a content writing service, it is important to know about the role played by the content in your business. Nowadays, everybody knows that content on a website cannot be ignored. Content on a topic should not be just a chain of words, but it has to attract traffic to the site through search engines. Above all, it should provide beneficial information to the potential customers.

Cost-effective

As far as I am concerned, there are several benefits of hiring a content writing service. The most important benefit is the cost-effectiveness. Hiring content writer for writing your website content is cost-effective as you don’t have to shell out money like you do with advertisements. A well-experienced writer knows how to deliver quality content that helps to attract target customers for your services or products. It is also important to update your website constantly with original and quality content to attract web traffic. If you would like to update the website regularly with content, then you have to hire a content writing service.

Compelling content

Website content not only increases the traffic but also provides knowledge about the products and services offered by your business. The language used to write should be simple so that everyone who visits your website should understand what you’re going to offer the customers. Compelling content helps your business by converting readers into potential clients.

SEO content

Keyword oriented content or SEO content improves search engine rankings of your website or blog. If your business is not supported by powerful content, then your business may go unnoticed. The search engines always get attracted to SEO content with proper placement of keywords.  Only keyword oriented and interesting content attracts the web traffic to your website again and again.

Original and effective content

A content writing service helps you in gathering and delivering your ideas and thoughts to your customers properly. The content becomes effective only when the data provided is original, reliable and based on the services offered by your business. The effectiveness of your business will be unimaginable by outsourcing your content writing requirements to a content writing service.

The sentence construction and usage of words or phrases in an article or website content should be in the right order. Hire catchycontent to improve traffic to your business website.